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The publication innovates "The Matrix of Her Success", a case study of UN Women's Economic Empowerment successes in Mali. It delineates the supremacy of the personality of the businesswoman, Mme Sirébara over all other factors. the personality is classified as the essential factor, the "Unbeatable desire to succeed, opportunity readiness" which generates "sustainability potentials as both causal & enabling variables of business". Unique testimony to the unique potentials of UN Women flagships deployed within a public-private-partnership.