Uptake and Use
As part of efforts to promote the uptake and use of gender data and statistics, ESA in conjunction with the West and Central Africa (WCA) Regional office, tailored and delivered a training curriculum on communicating gender data and statistics in an Africa-wide engagement held virtually in 2020. For statisticians from the NSOs of Malawi and Liberia respectively, participating in the sub-Saharan Africa-wide 2020 training on communicating gender data and statistics has led to an increased awareness of appropriate use of data visualization tools and audience-centered messaging, with the result of statistical products that resonate more with the target audiences.
In Malawi for example, repurposing data into infographics and user-friendly communication materials has improved reach on issues of GBV and women’s empowerment in rural areas where literacy may pose a challenge. There is increased demand for these materials from CSOs here who now feel better equipped to lobby policymakers on these issues.
In Liberia, participation in the training has directly led to the Ministry of Gender, Children & Social Protection developing statistical products that resonate more with the target audiences through repurposing data into infographics and user-friendly communication materials. Data storytelling has increased how much data is being communicated on social media to reach the youth target group, while making it easier for partner NGOs and CSOs to share messages on these issues to advocate in their constituencies.